social responsibility project



Social responsability Project


Problem

Nothing that the girls from in 6th grade in the afternoon Moralba’s school are using makeup at an early age (12-14 years), EYESLASH decide to give them a meeting  showing   the problems or effects that causes wear makeup, such problems are known as: early aging, wrinkles, sensitivity, stains, demartitis, acné. The use of makeup in a Young age nowadays is more usual tan before, so it generates some known skin disorders as acné, which causes a blockage  on the  skin, specifically on their pores, causing an alteration in the development of the gland pilosevacea and altering      the development of this.

Another  disease better known for the use of makeup is contact dermatitis on sensitive skins  because  there are products that cause irritation an later on can become a chronic disease.

General objective

EYESLASH is a company  which seeks through meeting or conferences, give a support to Young girls  from 6th grade of Moraba’s school and  make them understand the importance of using makeup in an age      without causing any  damage to suitable their sking, avoiding complications in their future.

Specific objectives

·         To make a conference for girls  in 6th grade from moralba’s school, showing them the consequences of makeup at  a young age.

·         That young people understand the importance of makingup an  appropriate age and  taking into account the chemicals that harm their skin


·         To reduce the number of girls who use makeup at an  early age in order to take better care with their skin.




Rationale

This Project is implemented with the purpose to give a message to the girls who  wear makeup , in this case the students of grade 6th from Moralba’s school, EYESLASH developes this campaign             to provite a benefit to the girls, trying  to make them    be conscious abou the health risks and diseases that are brought  by  making a a Young age:  helping them to determine  what is the suitable age for wearing makeup and avoiding  health problems like chronic skin disease.


Historical framework
Nowdays   the majority of the  female population and a Little  of male used makeup, because it   provides beauty and security. People make-up  since ancient times, in different ways and with different gadgets, but deep is always the same idea, for being  more attractive and  improving  our appearance. nowdays, makeup is used as a "weapon" to seduce,  certainly it  is more attractive a good  make-up face  because it can enhance the most beautiful ones  features and hide the less graceful. It may be easier to make a trip back in time and through ancient civilizations to see how they used to  wear  cosmetics and how they obtained them. Egyptian women stood out the eyes that make-up with bright colors, the eyelids were painted on   bright colors obtained by mixing soil, ash and ink.  Recently it has  been discovered in the tombs of the Pharaohs remains of makeup used for the face and surprisingly, scholars show that these cosmetic products aren’t so different from those wear nowdays. Egyptians   were also  the ones who began  the fashion of lipstick,  they made it from  a dye made of red ocher and iron oxide naturally spread with a brush or a stick. Going  Through Greece and Rome, makeup bécame perfect and started to be  to  important also skin whitening is attempted with a mixture made from gypsum, bean flour, chalk and white lead that  eventually is  obtained totally against  to the results intended, and in  that contact with the suni t  obscured their face. The real heyday of makeup can be found in france, where the faces were whitened with powder and a bright pearly cream based on sulfur that had caused fatal poisonings. The era of the mid-s. Century marks the beginning of modern makeup; nowdays  appears for the first time lipstick, specifically in 1880, consisting of an ointment composed of fresh butter, beeswax, a natural dye roots and black grapes without pulp colors without producing side effects. From then until today, the cosmetic has turned one hundred eighty degrees and we have a huge market focuses primarily on women and improve their image with all kinds of industrially manufactured products. (http://perso.wanadoo.es/maquillajeprofesional/HISTORIAMAQUILLAJE.HTML)


Referential framework
The  project of EYESLASH company is going to make  in MORALBA’s  school and it’s  interest begins with awareness of good use  use of makeup by the teenagers in 6th grade; according to a model focused on building a life project. The name of the Institution MORALBA,  was taken from the ranch where it was located and was characterized by the presence of blackberry bushes. The institution  started  working in 1963  on the 42d  south street it  had three classrooms for elementary  education later (about the year 1868)it  joins to the city of Bogota. Teachers  worked in the school and those with the most grateful Remembrance are  JORGE ROMAN,  EDGAR CORREDOR, HERADIO MOLANO, GUILLERMO MONTENEGRO, LUZ MARINA MURCIA and others teachers. In the year 1976 under the leadership of the community and the principal  ALEJANDRO VELASQUEZ, the special district of Bogotá built  more classrooms where nowdays  is the former headquarters. There were developed seven  more classrooms with suport  community. In 2001 the principal  MARIO CASTRO, achieved a favorable opening for the sixth grade, which it started  high school. Are remembered as principals, MIGUEL SANTOS, JORGE MARINA FONCECA OCAMPO and DIVA. As teachers PAULINA ABELDAÑO, GLORIA GARNICA, GLADIS CIENDUA, JENNY CASTILLO, MABEL SANTOS TERESA RODRIGUEZ and others.  community  leaders as ALBA MELIDA RINCON, RINCON ANTONIO, ALFONSO RAMIREZ and RAUL BERMUDEZ,who  contributed to achieve of the  new building’s construction.         (textbook;  MORALBA’s school,   of the year 2011, page10-11)



Theoretical Framework
The biggest problem that worries sometimes to teachers and parents, is the exclusive use of makeup in teenagers at an early age (12-14 years), as the teens want to look good without knowing the disadvantages that brings makeup at this age . One problem is that makeup can cause allergic reactions in many women. Some fragrances and other chemicals that can irritate the skin. So lately mineral makeup has become the arena as a better alternative for skin health. As its name implies, mineral makeup is composed of minerals, it  is light to the skin to  make it breathes and doesn’t contain preservatives, talc, oil, dyes, fragrances or other irritants compounds. This last thing is the acné that  differentiates it from traditional makeup, which contains these types of substances that  can cause allergies and possibly other adverse reactions in the skin’s people. Such as contact dermatitis which is a skin condition in which  the skin becomes red, sore after direct contact with a substance in this case the makeup. There are two types of contact dermatitis: irritant or allergic. Irritant dermatitis is caused by contact with acids, alkaline materials such as soaps and detergents, fabric softeners, solvents or other chemicals. The reaction usually resembles a burn. Allergic contact dermatitis is caused by exposure to a substance or material that you have become extra sensitive or allergic. Allergic dermatitis often causes a rash red, mottled or patchy where the substance came in contact with skin. Another negative reaction in the skin of makeup is premature aging, dermatologists and  some other experts have expressed concern about the components of makeup, and have stated that some of these components may break down collagen causing skin aging. Makeup can clog pores, if it isn’t cleaned well and exfoliates the skin to remove excess build-up can cause acne.it is important to say that  reactions to cosmetics are individual and depend on each skin irritability and conditions prior to the implementation of this makeup. However, a generality becomes when the skin is very dry or irritated, then it is more usual that the compounds of these substances enter and make sensitive. It  Prevention is important and it depends on people to take into account  that the cosmetics won’t be "non-comedogenic"  that is, not let  the porous become to blackheads. Another recommendation to consider is to detect substances that could be allergic and that if this comes to be in some cosmetics, finally, you should remove makeup daily at night, through a makeup remover and water. The cosmetic makeup contains many substances: pigments, fillers, processing ingredients and other ingredients. Formulated dyes Pigments 5-20%, the color pigments are key substances in the formulation due to the properties and effects they provide. The evolution of the pigments has been spectacular: if large, irregular, visible to the naked eye, creating a "mask effect" - have become small rounded particles, almost imperceptible, allowing gas exchange of the skin without causing occlusion . The affinity with the skin has improved dramatically thanks to the coating of the pigments with various substances such as amino acids, mainly lysine and derivatives of silk-volatile silicones or derivatives. Charges are powders that are not based on color, but it  gives  more consistency to the product. They play a key role in product texture and final appearance on the skin: it is a powder. Among the most widely used, there may be mentioned the following: Talc, which improves the adhesion of makeup on the skin. and boron nitride (INCI: boron nitride), which slides very smoothly over the skin. It is used in the water / oil emulsions, make-up stick (sticks) and pressed powder. (http://www.fmd.org.mx/index.php?id=86,0,0,1,0,0/http://www.vidaysalud.com/daily/belleza/las-ventajas-y-desventajas-del-maquillaje-mineral/)


Diseases caused by makeup
Acné
(annexes number 1)
Acne
Acne, also known as common acne (acne vulgaris) is an inflammatory disease pielcausada by a bacterial infection of this due to changes in the pilosebaceous units (skin structures consisting of a hair follicle and associated sebaceous gland).
Symptoms
The most common form of acne called acne vulgaris, referring to common acne. This is presented as a series of excessive secretions of sebaceous glands, which combined with dead skin cells, block the hair follicle also sometimes a defect in the process of keratinization of the skin, which leads to abnormal pores spill skin lining.
Cause
It is unknown why some people get acne and some do not, but is known to be partly hereditary.
Several factors are known linked to acne:
Hyperactive sebaceous glands, secondary to the hormones listed below.
Accumulation of dead skin cells.
Bacteria in the pores, to which the body becomes allergic.
The use of anabolic steroids.
Skin irritation or scratching any trigger inflammation.
Exposure to high levels of chlorine compounds.
Some components of makeup.
Certain drugs (such as steroids, testosterone, estrogen, and phenytoin)
Contact Dermatitis


(annexes number 2)
GENERAL ASPECTS
Introduction
Contact dermatitis is an inflammation of the skin caused by an allergic reaction after contact, usually with small foreign substances capable of penetrating the skin.
Symptoms
The typical skin lesion of contact dermatitis is called eczema to the point that this entity is also called contact eczema.
Eczema is a skin disease that has several stages:
A. - The initial acute phase: characterized by redness of the skin, sometimes associated with bleeding (vesicles or "Aguilla" oozing from the lesions).
2. - After a few days these lesions fall within the so-called subacute or intermediate phase, so they dry and slowly peeling.
3. - If nothing is eczema treatment, or if it becomes repetitive after a month, enter in chronic phase. At this moment the skin undergoes a transformation in the form of a thickening important and very dry.
In all these phases, the itching is usually quite common with a moderate or high.
Affected skin areas, are generally those that are in contact with
What substances cause contact dermatitis most often?

The top 10 most common allergens involved in contact dermatitis in European children is as follows:
1. Nickel: The main sources in childhood are in contact with jewelry (more girls), spectacle frames and belt buckles.
2. Mercury: Mainly by contact with antiseptics (Mercurochrome) and broken thermometers.
3. Balsam of Peru: Mainly in adolescents in contact with cosmetics.
4. Cosmetics.
5. Potassium dichromate: usually after contact with skin stained (shoes, coats, chrome objects, etc).
6. Cobalt content in paints and crayons, metal objects, etc..
7. Wood tar: Mainly used in creams and ointments to treat children with eczema or psoriasis.
8. Benzocaine: Used in childhood as well as topical anesthetic to relieve itching.
Conjunctivitis
(annexes number 3)
Conjunctivitis is an infectious, highly contagious and discomforting inflammation manifested notorious conjunctiva of the eye, ie the thin membrane that lines the inner surface of the eyelid and the sclera, which covers part of the eyeball.
Depending on their form of evolution and the specific characteristics of conjunctivitis are divided into acute and chronic.
Acute conjunctivitis, represent one of the most common diseases of the eye and although present at any time of year, are accentuated much during seasonal changes, especially in spring and fall.
Can also be caused by:
- Infections, by the use of contaminated water during rainy seasons and floods.
- For dust, smoke, cold or the presence of a foreign body.
- For allergic rhinitis or eczema associated with the face.
- As a symptom of measles.
- For Staphylococcus aureus, pneumococcus, influenza and other bacteria hsemofilus.
- Some STDs, like gonorrhea or chlamydia.
- Genital herpes spread by infected mothers at the time of delivery and that can cause a serious type of conjunctivitis in newborns.
- For chemical irritation.
- Air pollution
- Sun's ultraviolet rays.
- Exposure to bright light.
- Allergic reactions to cosmetics, pollen and other substances.
(http://profesional.medicinatv.com/fmc/imagen.asp?idrep=1047&idpag=7&idimg=1)


Legal Framework
The  EYESLAH project  is based  on the women rights which are promulgated and worldly defended.
THE WOMEN AND CITIZENSHIP RIGHTS YD CITIZENSHIP.
FRIST ARTICLE:
Woman was   born free and  lives remains equal to man in rights, social distinctions.  Can only be base don the common
 SECOND  ARTICLE:
The aim of every   political association is the conservation of natural and essential rights of women and men these rights are liberty, property, security and above all, resistance to oppression.
 THIRD ARTICLE:
The principle of every sovereign resides essentially in the Nation that is the meeting of women and men: no body no individual may exercise authority that does  not emane from them.
FOURTH ARTICLE:
Freedom and justice means  to return everything which belongs to others, so the exercise of the natural rights of women alone is perpetual tyranny limits that man opposes to him, these limits must be corrected by the laws of nature and reason.
FIFTH ARTICLE:
laws of nature and reason forbid all  detrimental  actions to society, everything that is not prohibited by these laws, prudent and divine, can not be prevented, and no one can be compelled  to do what they do not order.


SIXTH ARTICLE:
law must be the expression of the general will, all citizens must participate in training by their owns  or through their representatives.
It Must be the same for all, all citizens and all citizens, women and men, for being equal in its eyes, they should be equally eligible in all honors, position and public employment according to their capacity and without distinction than that of their virtues and talents .
SEVENTH ARTICLE:
No woman is exempt from being charged, arrested and detained in cases determined by law. Women and men obey this rigorous law.
EIGHTH  ARTICLE
Law only  should establish strict penalties and obviously necessary, and no one can be punished except by virtue of a law established and promulgated prior to the offense and legally applied to women.
 NINTH ARTICLE:
Over  every woman who has been convicted will drop the  full extent of the law.
TENTH ARTICLE
No one should be bother for his opinions even fundamental women have the right to go  the scaffold; she  should also have the right to go to the law, providing  that her demonstrations do not disturb the public order established by law.

ELEVENTH ARTICLE:
The free communication of thoughts and opinions is one of the most precious rights of women, because  that  freedom ensures the legitimacy of parents regarding  to their children. Any citizen can therefore freely say, I am a mother of a child that belongs to you without  a barbarian prejudice forces her to hide the truth except answer for the abuse of this freedom in the cases determined by law.
TWELFTH ARTICLE:
women's rights and citizenship  guarantee implies higher utility, this guarantee must be instituted for the advantage of all and not for the benefit of those owners is assured.
THIRTEENTH ARTICLE
For  the maw enforcenent’s maintenance and for administrative expenses, the contributions of women and men are the same, she participates in all personal services, in all drudgery, therefore,  they will be involved in the distribution of positions, jobs, positions, honors and other activities.
FOURTEENTH ARTICLE
The citizens have the right to, prove by themselves  or through their representatives, the necessity of the public contribution. The citizen can only approve it if it supports an equal division, not only in wealth but also in public administration, and it determines the amount, the tax base,and the  collection and duration of the tax.
FIFTHEENTH ARTICLE
The mass of women, grouped with  men for the contribution, has the right to as kan accounting  of  administration to any public official.
SIXTEENTH ARTICLE:
Any society in which the rights  guarantee is not assured, nor the separation of determined powers, has no constitution, the constitution is void if the majority of the individuals comprising the nation have not cooperated in drafting it.
SEVENTEENTH ARTICLE:
The properties belong to all sexes together or separately, are, for each of them, an inviolable and sacred value no one can be deprived of it as true patrimony of nature unless public necessity, legally established, required it so Clearly, under the condition of a just and prior indemnity.
(DECLARATION OF THE RIGHTS OF WOMEN AND  CITIZENSHIP YD ELA, 1991 Constitution, editorial Athena publishing, pg 181-183)

schedule
date                                            activity                   sign
august 17th 2012                  intruduction to the subject 
                                            and company's presentation 

august 31th 2012                  talk about the problematic 
                                            that brings makeup in a
                                            young age (diseases)

september 7th 2012             talk about skin care

september 14 th 2012          talk about eyeslash 
                                           product (mascara)

semptember 18th 2012        educational games 
                                           about shown conference

october 5th                         *make-up conclusion
                                         * snacks distribution 

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